Some Data on the Current Use of PowerPoint – Word Counts (1)

This post is an excerpt from „Visu­al Logor­r­hea – On the Pre­v­a­lence of Sli­de­u­m­ents”. In order to get an impres­si­on of the cur­rent use of Power­Point for pre­sen­ta­ti­on design, 1.500 pre­sen­ta­ti­ons found on the inter­net have been ana­ly­zed. Read the full story here.

Word Counts

Nancy Duar­te – refer­ring to and fur­t­her spe­ci­fy­ing Garr Rey­nolds’ cri­tics on sli­de­u­m­ents – dif­fe­ren­tia­tes bet­ween sli­des packed with „more than 75 words” and thus being a „docu­ment or white­paper”, sli­des con­tai­ning „50 or so words” which „serve as a tele­prompter” and „true pre­sen­ta­ti­ons” which „rein­force the con­tent visual­ly”.​1

Some Data on the Current Use of PowerPoint - Word Counts

10.7% of all sli­des in the sam­ple are what Nancy Duar­te calls a „tele­promp­ter” (50 – 69 words), 9.2% are what she defi­ned as a „docu­ment” (70 or more words). This defi­ni­te­ly does not mean that the remai­ning about 80% of the sli­des are high­ly visu­al or sui­ta­ble as a good sup­port for the ora­ted speech. From the author’s expe­ri­ence, a high­ly visu­al slide as sug­ge­sted by most aut­hors cited in this publi­ca­ti­on does not need (or have space for) more than a coup­le of words; in fact, most of them fol­low Godin’s advice. Sub­trac­ting the 8% title sli­des, it is safe to say that only about a fifth of all sli­des in the sam­ple might meet that cri­te­ria, whe­re­as at mini­mum ano­t­her fifth is to be con­s­i­de­red a sli­de­u­m­ent.

This post is an excerpt from „Visu­al Logor­r­hea – On the Pre­v­a­lence of Sli­de­u­m­ents”. In order to get an impres­si­on of the cur­rent use of Power­Point for pre­sen­ta­ti­on design, 1.500 pre­sen­ta­ti­ons found on the inter­net have been ana­ly­zed. Read the full story here.

Foot­no­tes:

  1.  Duar­ty, Nancy, Slide:ology: The Art and Sci­ence of Crea­ting Great Pre­sen­ta­ti­ons (Sebasto­pol, CA: O’Reilly Media, Inc., 2008), 7.

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